Lilly Middleton

  • Innovative Digital Marketing Forground

    As an experienced digital marketer, I bring a dynamic and results-driven approach to the table. My track record showcases proficiency in navigating diverse channels to enhance brand visibility, engagement, and conversion rates. I excel in formulating and executing comprehensive digital strategies, encompassing organic and paid social media, email marketing, web optimization, SEO, and SEM.

    My in-depth understanding of the ever-evolving digital landscape allows me to stay at the forefront of industry trends, ensuring that campaigns are not only effective but also aligned with the latest developments. I possess strong analytical skills, enabling me to interpret data, optimize campaigns, and deliver measurable results.

    I am a proactive problem-solver with excellent communication skills, fostering seamless collaboration with cross-functional teams to achieve overarching business goals. Committed to continuous learning and innovation, I am passionate about staying ahead in the dynamic realm of digital marketing.

  • Media Theory Background

    Media Theory offers a crucial framework for understanding our interaction with diverse forms of communication, including verbal, written, visual, and tactile messages. It becomes a practical skill in navigating our information-rich society, shedding light on power dynamics and societal constructs within media.

    The intersection of Media Theory and Art History adds depth, acknowledging that art reflects and responds to the broader media landscape, from traditional forms to contemporary digital expressions. This interdisciplinary study enables a nuanced examination of how visual and tactile elements shape meaning, fostering a critical perspective that transcends surface-level interpretations. It empowers individuals to intentionally navigate the complexities of media, recognizing the historical, cultural, and sociopolitical forces shaping messages in both creation and interpretation. In essence, a background in Media Theory and Art History equips individuals with essential tools to decode and engage meaningfully with the pervasive messages in our contemporary world.

Strategic Media Skills

Strategic Media Skills

Digital Media:

Microsoft Office 365 (Word, Excel, Keynote, Outlook, PowerPoint, Teams, OneDrive, OneNote, SharePoint), Google Suite (Gmail, Google Drive), HubSpot (Marketing Hub Pro, CMS Hub Pro), Sprinklr, Sprout, Hootsuite, Eventbrite, MailChimp, SurveyMonkey, Kantar, Prisma, Mediaocean, 3Play, RiteTag, Yext, SEMRush, Coupa, Tableau, Double Click Digital Marketing, Twitter, Instagram, Facebook, LinkedIn, YouTube, Snapchat, Tik Tok, Tumblr

Professional:

Creative Direction, Art Direction, Project Management, Copywriting, Proof Reading, Organization, Presenting, Team Player

Analytics:

Facebook Analytics, Instagram Insights, Google Analytics, HubSpot Analytics, Sprout Analytics, Sprinklr Analytics, Social Listening

Creative Media:

Adobe Creative Suite (Photoshop, Lightroom, InDesign), WordPress (Blogging), HubSpot Web Builder, Keynote, iMovie, Canva, experienced photographer and videographer, skilled writer

Experience

Art, Museums, Healthcare, Retail, Advertising, Humanities, Non-profits…